MARKETING & STRATEGY DIRECTOR
With a proven track record in FMCG, connected health, B2B SaaS, professional publishing and consulting, I support companies in their marketing transformation in France and internationally.
My expertise covers digital strategy, acquisition, brand positioning, performance management, CRM, and applied AI.
What sets me apart: a data-driven, ROI-oriented approach, combining strategic rigor, operational excellence and commitment to sustainable and responsible growth.
My value proposition
ALIGN
marketing, sales and product teams around shared business objectives.
ACCELERATE
acquisition and conversion through a data-driven digital strategy.
TRANSFORM
marketing ecosystems with powerful tools (CRM, AI, automation...).
CREATE VALUE
sustainably by integrating CSR issues, customer vision and impact measurement.
"I align strategy, digital and business performance to generate measurable, responsible and sustainable growth, both in France and internationally."
Marion Khenaffou
My areas of expertise
Strategy & Growth
ROI-driven plans, expansion, international management
Brand & Engagement
Impactful branding, 360° communication, CSR approach
Digital & Performance
Acquisition, CRM, AI, KPIs & data-driven marketing
Marketing strategy • Digital marketing • E-commerce • CRM • Customer acquisition • Conversion funnel • SEO/SEA • Marketing automation • Applied AI • Brand strategy • Brand positioning • Go-to-market • Trade marketing • Growth marketing • ROI management • Performance marketing • International management • B2B SaaS • FMCG • Connected health • Omnichannel • Digital transformation • Sustainable marketing • Executive committee leadership
Key achievements
Examples of concrete impact
Acceleration of digital acquisition in MedTech
At Allurion, I led a multi-channel digital acquisition strategy in 18 countries (SEO, SEA, social, CRM), doubling the number of qualified leads in less than 6 months while reducing the cost of acquisition by 30%.
Structuring e-commerce in B2B
At Reed Midem, I led a complete redesign of the digital funnel, implemented a CRM/automation stack and monitored conversion KPIs. Result: +40% online sales in 6 months, with a streamlined and measurable customer journey.
Creation of an ROI Builder in FMCG
At Mondelēz, I designed a decision support tool to evaluate Trade marketing activations, integrating business KPIs, promotional performance, profitability and network relevance. Deployment in out-of-home and export.
Repositioning of a SaaS offering internationally
Consulting mission for a tech company: repositioning, rebranding, content and inbound acquisition strategy. Result: +60% qualified MQLs and a coherent message in 3 languages.
Contact me
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